Brand Identity
CGS
Centre Gynéco-obstétrique du Sud
Business or industry :Healthcare, obstetrician
Project scope : Brand Identity
A welcoming place for all women
Meet CGS:Located in the south of Luxembourg, CGS (Centre Gynéco-Obstétrique du Sud) offers high-level medical care. It's also a welcoming place, where women feel accepted and cared for, whatever their situation.
The visual identity is the result of a joint reflection with one of the centre's associates, with a desire to give patients a central role.
CGS brand visual principles
Flexible
With a logo existing in different formats, the CGS team is able to use it in many places to suit their needs, while remaining consistent with the brand identity
Welcoming
With a logo featuring a simple, uncluttered illustration, patients are placed at the centre of the visual identity. The slim, elegant lines of the illustration, supported by a rounded font, give it a modern, welcoming feel, consistent with the desired atmosphere of the centre.
Modern
The brand identity includes two complementary colours: petrol blue and a warmer grey/beige shade. The blue symbolises modernity and high-level medicine, while the grey represents hospitality and warmth.
Challenges and objectives : Finding a good balance between the client’s needs and vision and answer with an appropriate solution
Providing the client with enough variety in the brand identity so they can make it their own and use it as they need, while giving guidance to maintain a consistent brand identity
