Business or industry :

Association, Forest protection

Project scope : 

Logo and brand guidelines

Spreading the word on the little-known lentisk tree

Meet AIFM and the Medlentisk project :

AIFM (Association Internationale des Forêts Méditerranéennes - International association for mediterranean forests) aims to facilitate knowledge, experiences and ideas exchange on Mediterranean forest landscapes with a cross-field, multidisciplinary and international approach.

Driven by AIFM, the “MEDLENTISK” project promotes the exchange of good practices on the little-known lentisk tree and especially the therapeutic virtues of its oil. It is still produced in a traditional way, which influences the yield and quality of the extracted product.

The challenge and objective :  

AIFM needed a logo for the Medlentisk project. The goal was to use it in communication supports (reports, presentations, websites...) for joint learning events, and in a later stage on packaging of products made from the lentisk oil.

The main request from the association was to have the lentisk characteristics (fruits, leaves) represented in the logo.